Competitor Monitoring ROI Calculator Interactive Calculator
When a rival wins a deal you never contested — or beat you with a partner you'd have chosen first — the losing edge was usually information. Quantify the revenue at stake and what equal visibility defends.
By the analysts at Blackridge Research
Inputs
Results
What this means
Adjust the inputs to calculate.
About the Competitor Monitoring ROI Calculator
When a rival wins a deal you never contested — or beat you with a partner you'd have chosen first — the losing edge was usually information.
This calculator quantifies the revenue at stake and what equal visibility defends.
This calculator applies your loss data to show the defendable revenue and profit from equal visibility.
Formula
Revenue Defended = Defendable Losses × Avg. Contract Value - L
- — Deals lost per year
- IS
- — Information-driven loss share
- DS
- — Defendable share
- ACV
- — Average contract value
Run a loss review on the last 12-24 months of head-to-head defeats and tag each: was the rival demonstrably in earlier, better partnered, or pricing with market knowledge you lacked?
How to use this calculator
- 1
Count lost deals
Head-to-head defeats where you were the runner-up.
- 2
Tag information-driven losses
10-25% of losses are typically information-driven.
- 3
Set defendable share
How many of those losses could equal visibility defend?
Example calculations
Competitor intelligence value
Example 112 lost deals, 15% info-driven, 40% defendable, $2M ACV, 12% margin.
- Revenue Defended:
- $1.44M
- Profit Defended:
- $173K
- Return Multiple:
- 8.6×
Interpreting your results
10-25% of head-to-head defeats come from rivals being earlier, better partnered, or pricing with market knowledge you lacked.
Need the market data behind this calculator?
The Competitor Monitoring ROI Calculator is only as good as its inputs. Blackridge Research publishes syndicated market reports with vetted market sizes, growth rates, and competitive landscapes across 40+ industries — and builds custom studies when the shelf report doesn't exist.
Industry applications
Business
- Competitive intelligence: Justify visibility investment.
- Sales leadership: Quantify the cost of information asymmetry.
- Strategy teams: Assess competitive intelligence gaps.
Construction
- Construction firms: Track competitor intelligence gaps.
- EPC companies: Defend against better-informed rivals.
Research
- Competitive analysis: Study information-driven losses.
- Market research: Assess visibility advantages.
Common mistakes to avoid
-
Counting all losses as information-driven
Only tag losses where information was the clear differentiator.
-
Using too high a defendable share
Be realistic — not all info-driven losses are defendable.
Frequently asked questions
How do I estimate the share of deals lost to better-informed rivals?
Run a loss review and tag each — sales teams typically tag 10-25% as information-driven.
What does 'monitoring a competitor' mean in a project tracker?
Seeing the same projects, partners and players at the same time.
Glossary
- Information-driven loss:
- A loss where the rival had better intelligence.
- Defendable share:
- Percentage of info-driven losses equal visibility could prevent.
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