Construction Intelligence Value Calculator Interactive Calculator
The worst lead isn't the one you lose — it's the one that was never real. Calculate what chasing stalled, canceled and already-awarded projects costs your team, and what verified intelligence recovers.
By the analysts at Blackridge Research
Inputs
Results
What this means
Adjust the inputs to calculate.
About the Construction Intelligence Value Calculator
The worst lead isn't the one you lose — it's the one that was never real.
This calculator shows what chasing stalled, canceled and already-awarded projects costs your team.
This calculator values wasted hours on dead-end pursuits and shows what verified intelligence recovers.
Formula
Recovered Cost = Hours Wasted × Avoidable Share × Hourly Cost - DE
- — Dead-Ends per Month
- H
- — Hours per Dead-End
- AS
- — Avoidable Share
Annualized dead-end pursuits are valued at fully-loaded hourly cost. The avoidable share represents dead-ends that verified status would have prevented.
How to use this calculator
- 1
Count the dead-ends
Leads per month that died on discovery of stall, cancellation or prior award.
- 2
Price the pursuit
Average hours sunk before the truth emerged, at the salary of the people chasing.
- 3
Set the avoidable share
How many would verified, current data have flagged on day one?
Example calculations
Construction intelligence value
Example 18 dead-ends/month, 6 hours each, $85K salary, 80% avoidable.
- Recovered Cost:
- $23.5K
- Selling Weeks:
- 9.6 weeks
- Hours Wasted:
- 576 hrs
Interpreting your results
Each episode burns real hours at full selling salaries. Time spent on ghosts is time not spent on live deals.
Need the market data behind this calculator?
The Construction Intelligence Value Calculator is only as good as its inputs. Blackridge Research publishes syndicated market reports with vetted market sizes, growth rates, and competitive landscapes across 40+ industries — and builds custom studies when the shelf report doesn't exist.
Industry applications
Business
- Construction sales teams: High lead volume makes ghost-chasing a weekly tax.
- EPC business development: Fewer pursuits but deeper ones — a single dead-end can absorb a week.
- Building-material suppliers: Wide funnels amplify small per-lead waste.
Construction
- Construction companies: Clean up lead quality.
- EPC firms: Reduce time on invalid pursuits.
Research
- Lead quality studies: Measure dead-end impact.
- Sales efficiency: Model lead qualification costs.
Common mistakes to avoid
-
Counting competitive losses as dead-ends
Losses in fair competition are not dead-ends — you had a real chance.
-
Underestimating dead-end frequency
Ask your reps — they remember the wasted efforts.
Frequently asked questions
What makes a lead a 'dead-end'?
Any pursuit that ends on discovering the project was not pursuable at all.
Is an 80% avoidable share defensible?
Yes, verified status data can flag most dead-ends before pursuit begins.
Glossary
- Dead-end:
- A pursuit that was never pursuable due to stall, cancellation or prior award.
- Avoidable share:
- Percentage of dead-ends that verified data would prevent.
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