Proposal Cost Calculator
Your Inputs
Your Estimated Results
Scenario:
Expected revenue from projects you never knew existed Same bid volume — more of it converted through earlier, better-qualified pursuit
- In-House Total
- per year
- Replaceable Cost
- per year
- Net Savings
- per year
- Return Multiple
- vs tracker cost
- Hours Saved
- per year
- FTE Equivalent
- per year
- Value Saved
- per year
- Return Multiple
- vs tracker cost
- Hours Wasted
- per year
- Recovered Cost
- per year
- Selling Weeks Recovered
- of BD time
- Return Multiple
- vs tracker cost
- Manual Cost
- per year
- Net Savings
- per year
- Hours Freed
- per year
- Savings Multiple
- vs tracker cost
- Cost per Proposal
- hours × rate + external
- Annual Bid Spend
- per year
- Cost per Win
- spend ÷ wins
- Spend on Losses
- per year
- Improved Cost/Win
- after win rate lift
- Sources Needed
- for full coverage
- Coverage
- of target sources
- Unseen Projects
- per year
- Unseen Value
- per year
- Addressable Value
- market size
- Pursuable Bids
- at your pursuit rate
- Expected Wins
- as new entrant
- Expected Revenue
- per year
- Info-Driven Losses
- deals per year
- Defendable Losses
- deals per year
- Defended Revenue
- per year
- Defended Profit
- per year
- Return Multiple
- vs tracker cost
- Bid Score
- weighted score
- Recommendation
- automated decision
- Win Probability
- based on score
- Expected Value
- profit - bid cost
- EV Ratio
- expected value vs cost
What this means
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Adjust the inputs above to calculate your results.
Three steps to your number
Profile your bid factory
Proposals per year, team hours per proposal, blended hourly cost and external costs per bid.
Enter your win rate
Cost per proposal, annual spend, cost per win and loss-spend compute instantly.
Model better qualification
Add the win-rate lift from bidding earlier and more selectively.
Methodology & assumptions
Per-proposal cost combines internal hours at your blended loaded rate with external per-bid costs. Annualizing across your volume and dividing by wins yields cost per win.
Cost per proposal = Hours × Blended rate + External costs Annual bid spend = Cost per proposal × Proposals Cost per win = Annual spend ÷ (Proposals × Win rate) Spend on losses = Annual spend × (1 - Win rate) New cost per win = Annual spend ÷ (Proposals × (Win rate + Lift))
Who uses this calculator
Construction contractors
Track proposal costs.
EPC companies
Manage bid budget efficiency.
Your questions, answered
Stop losing deals you never knew existed
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Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily