Opportunity Scoring Calculator Interactive Calculator
Score opportunities using RICE — Reach, Impact, Confidence, Effort. The product strategist's prioritization tool.
By the analysts at Blackridge Research
Inputs
Results
What this means
Adjust the inputs to calculate.
About the Opportunity Scoring Calculator
RICE is a powerful prioritization framework for opportunities and initiatives.
It balances reach, impact, confidence, and effort.
This calculator scores opportunities using the RICE framework.
Formula
RICE Score = (Reach × Impact × Confidence) / Effort - R
- — Reach — number of users affected
- I
- — Impact — effect on users (1-5)
- C
- — Confidence — certainty of estimates (0-100%)
- E
- — Effort — person-months required
RICE Score = (Reach × Impact × Confidence) / Effort.
Reach is number of users. Impact is 1-5. Confidence is 0-100%. Effort is person-months.
How to use this calculator
- 1
Enter reach
Number of users affected.
- 2
Enter impact
Impact on users (1-5).
- 3
Enter confidence
Certainty of estimates (0-100%).
- 4
Enter effort
Effort required in person-months.
Example calculations
Product feature prioritization
Example 1A feature has Reach: 10,000, Impact: 3, Confidence: 80%, Effort: 4.
- RICE Score:
- 6,000
- Priority:
- High
Interpreting your results
RICE scores are relative, not absolute. Compare scores across opportunities.
Higher scores indicate higher priority.
Need the market data behind this calculator?
The Opportunity Scoring Calculator is only as good as its inputs. Blackridge Research publishes syndicated market reports with vetted market sizes, growth rates, and competitive landscapes across 40+ industries — and builds custom studies when the shelf report doesn't exist.
Industry applications
Business
- Product prioritization: prioritize product features.
- Project selection: choose between opportunities.
- Resource allocation: allocate resources to highest RICE scores.
Construction
- Service development: prioritize service offerings.
- Technology investment: evaluate technology opportunities.
Research
- Prioritization research: study RICE application.
- Product research: analyze product prioritization.
Common mistakes to avoid
-
Using RICE for strategic decisions only
RICE is best for operational prioritization.
-
Ignoring strategic alignment
RICE doesn't include strategic fit.
Frequently asked questions
What does RICE stand for?
Reach, Impact, Confidence, Effort.
What is a good RICE score?
Scores are relative. Compare across opportunities.
Glossary
- RICE:
- Reach, Impact, Confidence, Effort — a prioritization framework.
- Reach:
- How many users are affected.
- Impact:
- How much the opportunity affects users.
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