Market Attractiveness Calculator
Score market attractiveness based on size, growth, and competition. The strategist's market prioritization tool.
Free · No signup · By the analysts at Blackridge Research · Updated 2026-08-13
Inputs
Results
What this means
Adjust the inputs to calculate.
About the Market Attractiveness Calculator
Market attractiveness is a key factor in market selection and prioritization.
It considers size, growth, competition, margins, and access.
Formula
Attractiveness = (Size + Growth + Competition + Margins + Access) / 5
- A
- — Attractiveness Score
- S
- — Market Size Score (1-10)
- G
- — Growth Score (1-10)
- C
- — Competition Score (1-10)
- M
- — Margins Score (1-10)
- Ac
- — Access Score (1-10)
How to use this calculator
- 1
Enter market size score
Market size attractiveness (1-10).
- 2
Enter growth score
Market growth potential (1-10).
- 3
Enter competition score
Competitive intensity (1-10).
- 4
Enter margins score
Profit margin potential (1-10).
- 5
Enter access score
Ease of market access (1-10).
Example calculations
Construction market analysis
A market has Size: 8, Growth: 7, Competition: 4, Margins: 6, Access: 5.
Score = (8 + 7 + 4 + 6 + 5) / 5 = 6.0.
- Attractiveness Score:
- 6.0
- Rating:
- Attractive
The market is attractive (6.0) with strong size and growth.
Interpreting your results
8-10: Very attractive — high priority.
6-8: Attractive — good opportunity.
4-6: Moderate — consider carefully.
0-4: Unattractive — likely not worth pursuing.
Need the market data behind this calculator?
The Market Attractiveness Calculator is only as good as its inputs. Blackridge Research publishes syndicated market reports with vetted market sizes, growth rates, and competitive landscapes across 40+ industries — and builds custom studies when the shelf report doesn't exist.
Industry applications
Business
- Market selection: prioritize target markets.
- Strategic planning: allocate resources to markets.
- Investment decisions: evaluate market opportunities.
Construction
- Construction markets: evaluate geographic and segment markets.
- Service expansion: assess new service markets.
Research
- Market research: study market attractiveness factors.
- Strategic analysis: analyze market opportunities.
Common mistakes to avoid
-
✗ Using equal weights
Some factors may be more important for specific industries.
-
✗ Ignoring market dynamics
Attractiveness changes over time.
Frequently asked questions
›What is market attractiveness?
A measure of how appealing a market is for investment.
›What makes a market attractive?
Large size, high growth, low competition, good margins, and easy access.
Glossary
- Market attractiveness:
- The appeal of a market for investment.
- Market access:
- Ease of entering and operating in a market.
- Market growth:
- The rate at which a market is expanding.
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