India stands at the center of global economic momentum. Rapid digital adoption, AI-led analytics, and a growing startup ecosystem continue to reshape how businesses compete and grow. In this environment, market research plays a critical role. Companies rely on accurate data and clear insight to understand consumers, track competition, and identify new opportunities.

The top 10 market research companies in India, including Blackridge Research, Forrester Research, Gartner, IDC, Ipsos, IQVIA, Kantar, NielsenIQ, S&P Global, and Wood Mackenzie, help organizations make informed, confident decisions. Each of these firms brings deep domain expertise, strong analytical capabilities, and a proven track record of delivering actionable insight.

The companies in this article are presented in alphabetical order. Together, this list of market research companies in India represents from consumer and healthcare intelligence to technology, financial, and energy research.

List of Top 10 Market Research Companies in India 2026

Blackridge Research

Blackridge Research & Consulting is one of the top market research companies in India, founded in 2016. The company, based in Hyderabad, specializes in global energy transformation, construction, and infrastructure markets, supporting clients with actionable intelligence that informs growth and strategic planning.

Blackridge’s flagship product is its Global Project Tracker platform. The tool helps clients identify opportunities, track upcoming projects, and target potential customers across global markets. The firm also builds comprehensive intelligence hubs that combine databases, project tracking tools, and live dashboards, enabling faster analysis and quicker access to insight. The company also uses proprietary AI tools to get project updates from more than 100,000 sources.

Major services offered:

• Market Research & Intelligence Hubs: In-depth industry analysis, sector forecasts, market sizing, and syndicated reports.

• Custom Research & Consulting Services: Tailor-made research to address specific client needs, including market validation and customer analysis.

• Global Project Tracking and KPO services: Monitoring projects in more than 200+ sectors with Global Project Tracking platform.

• Competitive Intelligence: Analysis of competitors and market positioning.

Forrester Research

Forrester Research India Private Limited began operations in 2006 in New Delhi as part of the global organization. The India team supports regional and global clients with research, data, analytics, and consulting services. Its work focuses strongly on AI adoption, digital transformation, and marketing strategy, helping organizations respond to fast-changing market conditions.

Forrester delivers proprietary research, consulting, and events that help leaders navigate change and make confident decisions. Its insights draw from large-scale annual surveys of more than 700,000 consumers and business leaders worldwide, along with rigorous research frameworks such as the Forrester Wave™ evaluations and millions of real-time feedback signals.

Major services offered:

 

• Forrester Decisions: A subscription service offering curated research, strategic models, frameworks, and expert guidance

• Research & Insights: Covers AI, cybersecurity, customer experience (CX), digital business, and market forecasts

• The Forrester Wave™ & Landscapes: Objective evaluations of software, hardware, and service vendors

• Consulting & Expert Guidance: Tailored advisory services, including vendor selection, workshop facilitation, and strategy implementation

Gartner

Gartner India is the Indian arm of Gartner, the global research and advisory firm known for its technology insight and executive guidance. The company operates a major office in Gurugram, Haryana, and supports technology leaders.

The market research company focuses on key areas such as AI, cloud computing, data analytics, and cybersecurity. It delivers research and advisory services designed for C-suite executives and senior technology leaders who need clear direction on complex technology decisions. Gartner India also tracks market trends and publishes forecasts, including projections on IT spending growth driven by enterprise digital adoption.

Major services offered:

• Research & Insights: In-depth reports on IT, AI, data analytics, and security

• Advisory & Consulting: Customized guidance for CIOs, IT teams, and functional leaders (HR, Legal, Finance)

• Tools & Benchmarking: Peer Insights, BuySmart for vendor evaluation, and cost-optimization tools.

• Events & Networking: Conferences, webinars, and peer networking for industry leaders.

IDC

International Data Corporation (IDC) India is a leading market research and advisory firm that delivers in-depth intelligence across IT, telecommunications, and consumer technology markets. The firm supports business and IT leaders as they make technology decisions.

IDC’s industry research covers six core sectors: retail, government, financial services, manufacturing, healthcare, and energy. Its analysts help organizations optimize IT strategy, plan, and execute digital transformation programs, and align technology investments with business goals.

Major services offered:

• Market Intelligence & Data: Over 11 billion ICT data points covering technology markets, industries, and geographies.

• Advisory Services: Strategic guidance on digital transformation, technology, and industry trends.

• Custom Solutions: Targeted programs, including client inquiries and bespoke research.

Ipsos

Ipsos India is a leading market research and public opinion firm and part of the global Ipsos Group. The company focuses on delivering what it calls a true understanding of society, markets, and people to support better decision-making. Headquartered in Mumbai, Ipsos India operates with a strong national footprint across urban and rural markets.

The firm offers more than 75 research solutions spanning advertising, marketing, public affairs, customer experience, and corporate reputation. Its capabilities include analytics, tracking studies, and AI-powered digital research through Ipsos.Digital, helping clients respond to evolving consumer behavior and market dynamics.

Major services offered:

• Marketing & Brand: Evaluates brand health (Brand Sonar), market strategy, and customer experience, including mystery shopping.

• Advertising & Creative: Tests creative assets across digital, video, and print.

• Public Affairs & Social Research: Measures public opinion, social trends, and policy impact for governments and organizations.

• Data & Analytics: Utilizes AI and social intelligence for market understanding.

IQVIA

IQVIA is a global leader in healthcare data, technology, and advanced analytics with Indian headquarters in Mumbai. The company helps life sciences and healthcare organizations improve patient outcomes and build more effective and efficient healthcare systems. Its work combines high-quality health data, deep domain expertise, and advanced technology to support better decision-making across the healthcare ecosystem.

IQVIA provides clinical research services, commercial insights, and healthcare intelligence to pharmaceutical, biotech, and medical device companies, as well as healthcare providers, payers, and government agencies. Its solutions run on IQVIA Connected Intelligence™, which integrates healthcare-grade AI, advanced analytics, and modern technology platforms to deliver actionable insight at scale.

Major services offered:

• Research & Development (CRO): Full-service clinical trial management, including phase I-IV trials, decentralized trials, and home healthcare nursing.

• Commercialization & Insights: Market research, forecasting, and strategy, particularly in pharmaceuticals, using extensive data sets.

• Technology & Analytics: The IQVIA Human Data Science Cloud provides AI-driven analytics, SaaS platforms for regulatory compliance (eQMS), and CRM systems.

• Patient Support Services: The IQVIA Patient Experience Platform offers programs to increase treatment adherence using behavioral science and digital tools.

Kantar

Kantar is a leading AI-native marketing data and analytics company and a long-term partner to many of the world’s largest brands. The firm combines attitudinal and behavioral data with advanced analytics and deep marketing expertise to explain how people think, feel, and act. Its insights help organizations understand what is happening in the market, why it matters, and how to respond.

Kantar has operated in India for more than 50 years and plays a central role in consumer and brand intelligence across the country. The market research company focuses on consumer behavior, brand strategy, and marketing ROI, helping clients link marketing decisions directly to business outcomes. It operates major offices in Mumbai, Gurugram, and Bengaluru.

Major services offered:

• Marketing Data & Analytics: Utilizing behavioral and attitudinal data, Kantar helps brands understand consumer behavior.

• Consulting & Insights: Strategic consulting for brand growth, including portfolio optimization, go-to-market strategies, and innovation testing.

• Customer Experience (CX): Real-time feedback collection and analytics to improve customer interactions and perception.

• Data Protection (Qubed): Advanced, AI-powered tools to ensure data integrity and detect fraud.

NielsenIQ

NielsenIQ (NIQ) India is a leading consumer intelligence company that provides data and analytics on buying behavior to manufacturers and retailers. The market research company helps organizations understand how consumers shop, what influences their decisions, and where growth opportunities exist.

Globally, NielsenIQ is recognized as the world’s leading consumer intelligence company. It delivers what it calls the Full View, a comprehensive and clear understanding of consumer buying behavior across markets. This approach helps brands and retailers identify emerging trends and make faster, more informed decisions.

Headquartered in Chicago, NielsenIQ operates worldwide and continues the legacy of ACNielsen. In India, NIQ supports clients with market trends and consumer insights powered by one of the most complete consumer intelligence datasets in the industry, helping businesses plan, compete, and grow with confidence.

Major services offered:

• Retail Measurement Services (RMS): Tracks sales, market share, and performance across various channels and retailers to provide a holistic view of the market.

• Consumer Intelligence: Utilizes panels and data to understand shopper behavior, motivations, and purchasing patterns across in-store and online environments.

• Analytics & Activation: Offers predictive analytics to help brands identify opportunities, optimize assortments, manage supply chains, and improve marketing ROI.

• NIQ Brandbank: Provides digital product content solutions for omnichannel shopping, including content creation, management, and syndication.

S&P Global

S&P Global India is a key division of US-based S&P Global Inc. and a major provider of financial intelligence, data, and analytics. The company operates one of its largest global hubs in Hyderabad and supports clients across financial markets, energy, commodities, and automotive sectors.

The firm employs more than 15,000 professionals in India and plays a central role in delivering data-driven insight across capital, commodity, and mobility markets. Its core business units in the country include S&P Global Ratings, Market Intelligence, and Mobility. These teams serve banks, investors, corporations, governments, and other institutions that rely on accurate and timely market information.

The company is also recognized as a leading employer in India, particularly within the IT and IT-BPM sectors. Through its Essential Intelligence® offering, S&P Global helps clients see markets more clearly, make decisions with confidence, and act on opportunities that drive long-term growth.

Major services offered:

• Credit Ratings & Risk: Ratings360 and credit risk solutions for financial institutions.

• Market Intelligence & Data: Real-time data, research, and analytics through platforms like S&P Capital IQ Pro, covering financial markets, companies, and industries.

• Commodity Insights: Price assessments and data for energy and commodity markets.

• Supply Chain & Economics: Supply Chain & Global Economics analysis.

Wood Mackenzie

Wood Mackenzie India is part of the global Verisk Analytics group and operates as a leading provider of research, data, and consulting services for the energy and natural resources sectors. The firm supports clients across traditional energy, renewables, and metals as they respond to market shifts and the global energy transition.

The company has a strong presence in India, with offices in Gurugram, Mumbai, and Hyderabad. From these locations, Wood Mackenzie works with both domestic and international clients on issues spanning upstream oil and gas, power markets, renewable energy, and metals and mining.

Wood Mackenzie brings deep expertise in India’s energy landscape. Its analysts track policy, investment flows, supply chains, and demand trends that shape the country’s role in global energy markets. The firm is widely recognized as a global leader in energy and natural resources data, analytics, and insight, helping organizations plan, invest, and compete with greater clarity.

Major services offered:

• Energy Transition & Power: Analysis of renewable energy, hydrogen, and power markets, including cost forecasting and asset benchmarking.

• Consulting & Technology: Strategic advisory, litigation support, and API-based data integration. 

• Upstream, Gas & LNG: Data for evaluating oil/gas projects, subsurface analysis, and LNG corporate/commercial insights.

• Metals & Mining: Research on commodities like lithium and nickel, and mining landscape analysis.

Conclusion

The top 10 market research companies in India play a crucial role as the country continues to grow on the global stage. India has reaffirmed its position as the world’s fastest-growing major economy, and the recent India-EU Free Trade Agreement, covering a market of around 2 billion people, opens significant new opportunities for trade and investment.

Firms like NielsenIQ, Kantar, Gartner, Blackridge Research, IQVIA, and Wood Mackenzie provide clear, actionable insights that help businesses identify opportunities, manage risks, and make informed decisions. Partnering with these research leaders allows organizations to stay ahead and achieve sustainable growth in an evolving market.

Make Better Decisions With the Right Market Research Partner

Strong market research helps businesses reduce risk, understand demand, and identify growth opportunities in fast-changing markets. Choosing the right partner means working with a firm that understands your sector, offers reliable data, and delivers insight you can act on.

Why Blackridge Research?

• Deep focus on energy, clean tech, and infrastructure markets

• Actionable insights through reports, dashboards, and intelligence platforms

• Global Project Tracker to identify and track real opportunities

To schedule a free demo contact sales at [email protected] and see how its insights can support your business goals.