TAM SAM SOM Calculator
Your Inputs
Your Estimated Results
Scenario:
Expected revenue from projects you never knew existed Same bid volume — more of it converted through earlier, better-qualified pursuit
- In-House Total
- per year
- Replaceable Cost
- per year
- Net Savings
- per year
- Return Multiple
- vs tracker cost
- Hours Saved
- per year
- FTE Equivalent
- per year
- Value Saved
- per year
- Return Multiple
- vs tracker cost
- Hours Wasted
- per year
- Recovered Cost
- per year
- Selling Weeks Recovered
- of BD time
- Return Multiple
- vs tracker cost
- Manual Cost
- per year
- Net Savings
- per year
- Hours Freed
- per year
- Savings Multiple
- vs tracker cost
- Cost per Proposal
- hours × rate + external
- Annual Bid Spend
- per year
- Cost per Win
- spend ÷ wins
- Spend on Losses
- per year
- Improved Cost/Win
- after win rate lift
- Sources Needed
- for full coverage
- Coverage
- of target sources
- Unseen Projects
- per year
- Unseen Value
- per year
- Addressable Value
- market size
- Pursuable Bids
- at your pursuit rate
- Expected Wins
- as new entrant
- Expected Revenue
- per year
- Info-Driven Losses
- deals per year
- Defendable Losses
- deals per year
- Defended Revenue
- per year
- Defended Profit
- per year
- Return Multiple
- vs tracker cost
- Bid Score
- weighted score
- Recommendation
- automated decision
- Win Probability
- based on score
- Expected Value
- profit - bid cost
- EV Ratio
- expected value vs cost
What this means
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Adjust the inputs above to calculate your results.
Three steps to your number
Enter your inputs
Enter TAM, serviceable percentage, obtainable percentage, and optionally current revenue.
Review the results
Results update instantly — SAM and SOM are the hero figures.
Stress-test the assumptions
Change one input at a time to see which assumption moves the result most.
Export and share
Download CSV, save PDF, or copy a share link.
Who uses this calculator
An equipment or materials supplier maps TAM to national construction spend.
An equipment or materials supplier maps TAM to national construction spend.
Construction-tech vendors size SAM by contractor segment.
Construction-tech vendors size SAM by contractor segment.
Your questions, answered
Stop losing deals you never knew existed
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Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily