Market Size Calculator
Your Inputs
Your Estimated Results
Scenario:
Expected revenue from projects you never knew existed Same bid volume — more of it converted through earlier, better-qualified pursuit
- In-House Total
- per year
- Replaceable Cost
- per year
- Net Savings
- per year
- Return Multiple
- vs tracker cost
- Hours Saved
- per year
- FTE Equivalent
- per year
- Value Saved
- per year
- Return Multiple
- vs tracker cost
- Hours Wasted
- per year
- Recovered Cost
- per year
- Selling Weeks Recovered
- of BD time
- Return Multiple
- vs tracker cost
- Manual Cost
- per year
- Net Savings
- per year
- Hours Freed
- per year
- Savings Multiple
- vs tracker cost
- Cost per Proposal
- hours × rate + external
- Annual Bid Spend
- per year
- Cost per Win
- spend ÷ wins
- Spend on Losses
- per year
- Improved Cost/Win
- after win rate lift
- Sources Needed
- for full coverage
- Coverage
- of target sources
- Unseen Projects
- per year
- Unseen Value
- per year
- Addressable Value
- market size
- Pursuable Bids
- at your pursuit rate
- Expected Wins
- as new entrant
- Expected Revenue
- per year
- Info-Driven Losses
- deals per year
- Defendable Losses
- deals per year
- Defended Revenue
- per year
- Defended Profit
- per year
- Return Multiple
- vs tracker cost
- Bid Score
- weighted score
- Recommendation
- automated decision
- Win Probability
- based on score
- Expected Value
- profit - bid cost
- EV Ratio
- expected value vs cost
What this means
Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily
Adjust the inputs above to calculate your results.
Three steps to your number
Define your unit of demand
Enter the target population, expected penetration rate, average annual spend per active buyer, and a growth assumption.
Review the results
Results update instantly — no signup or page reload. The hero figure is current market size.
Stress-test the assumptions
Change one input at a time to see which assumption moves the result most.
Export and share
Download CSV for your model, save a PDF for the deck.
Who uses this calculator
Building-products suppliers size demand as projects × adoption × spend.
Building-products suppliers size demand as projects × adoption × spend.
Contractors entering a new metro size the addressable construction spend.
Contractors entering a new metro size the addressable construction spend.
Equipment lessors size fleets against active project counts.
Equipment lessors size fleets against active project counts.
Your questions, answered
Stop losing deals you never knew existed
See live projects in your sectors and countries
Announced, planned and tendering right now — with a free trial of the Global Project Tracker, or get a 20-minute walkthrough with data relevant to your business.
Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily