Market Penetration Calculator
Your Inputs
Your Estimated Results
Scenario:
Expected revenue from projects you never knew existed Same bid volume — more of it converted through earlier, better-qualified pursuit
- In-House Total
- per year
- Replaceable Cost
- per year
- Net Savings
- per year
- Return Multiple
- vs tracker cost
- Hours Saved
- per year
- FTE Equivalent
- per year
- Value Saved
- per year
- Return Multiple
- vs tracker cost
- Hours Wasted
- per year
- Recovered Cost
- per year
- Selling Weeks Recovered
- of BD time
- Return Multiple
- vs tracker cost
- Manual Cost
- per year
- Net Savings
- per year
- Hours Freed
- per year
- Savings Multiple
- vs tracker cost
- Cost per Proposal
- hours × rate + external
- Annual Bid Spend
- per year
- Cost per Win
- spend ÷ wins
- Spend on Losses
- per year
- Improved Cost/Win
- after win rate lift
- Sources Needed
- for full coverage
- Coverage
- of target sources
- Unseen Projects
- per year
- Unseen Value
- per year
- Addressable Value
- market size
- Pursuable Bids
- at your pursuit rate
- Expected Wins
- as new entrant
- Expected Revenue
- per year
- Info-Driven Losses
- deals per year
- Defendable Losses
- deals per year
- Defended Revenue
- per year
- Defended Profit
- per year
- Return Multiple
- vs tracker cost
- Bid Score
- weighted score
- Recommendation
- automated decision
- Win Probability
- based on score
- Expected Value
- profit - bid cost
- EV Ratio
- expected value vs cost
What this means
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Adjust the inputs above to calculate your results.
Three steps to your number
Enter current customer count
Input the number of customers you currently have.
Enter addressable population
Input the total addressable customer population.
Enter target penetration
Input your target penetration percentage.
Review the results
See current penetration, target customers, and net adds needed.
Who uses this calculator
Suppliers measure specification penetration
share of active projects specifying their product.
Your questions, answered
Stop losing deals you never knew existed
See live projects in your sectors and countries
Announced, planned and tendering right now — with a free trial of the Global Project Tracker, or get a 20-minute walkthrough with data relevant to your business.
Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily