Construction Intelligence Value Calculator — Lead Quality | Blackridge Research
Free Value Tool

Construction Intelligence Value Calculator Interactive Calculator ✦

The worst lead isn't the one you lose — it's the one that was never real. Calculate what chasing stalled, canceled and already-awarded projects costs your team, and what verified intelligence recovers.

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Your Inputs

Auto-filled with current list pricing — add to match your quote.

Your Estimated Results

Scenario:

Return multiple: Return on investment:
net of tracker cost
Payback period:
or annual investment

What this means

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Adjust the inputs above to calculate your results.

Why It Matters

Bad information is a cost center hiding in your sales motion

A promising lead from a news clip or an old list, hours of research, calls that don't connect, maybe a site visit — and then the truth. The project stalled two years ago. It was awarded last quarter. The 'developer' was never funded.

Each episode burns real hours at full selling salaries. The damage compounds: time spent on ghosts is time not spent on live deals, forecasts inflate with phantom pipeline, and reps learn to distrust the lead sources entirely.

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It is measurable: Dead-ends per month × hours per dead-end × loaded hourly cost. Most teams have never multiplied it out.
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Most of it is avoidable: Verified status, stage and award data flags dead projects before the first hour is spent.
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Accuracy is the product: This is precisely what research-verified, daily-updated project intelligence exists to fix.
How It Works

Three steps to your number

01

Count the dead-ends

Leads per month that died on discovery of stall, cancellation or prior award.

02

Price the pursuit

Average hours sunk before the truth emerged, at the salary of the people chasing.

03

Set the avoidable share

How many would verified, current data have flagged on day one?

Methodology & assumptions

Annualized dead-end pursuits are valued at fully-loaded hourly cost. The avoidable share represents dead-ends that verified project status would have disqualified.

Wasted hours = Dead-ends/month × 12 × Hours per dead-end
Wasted cost = Wasted hours × (Salary × 1.25 ÷ 2,080)
Recovered cost = Wasted cost × Avoidable share
Selling weeks = Recovered hours ÷ 48
Use Cases

Who uses this calculator

Construction companies

Clean up lead quality.

EPC firms

Reduce time on invalid pursuits.

FAQ

Your questions, answered

Any pursuit that ends on discovering the project was not pursuable at all.
Yes, verified status data can flag most dead-ends before pursuit begins.
Enterprise Intelligence

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Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily

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