Competitor Monitoring ROI Calculator
Your Inputs
Your Estimated Results
Scenario:
Expected revenue from projects you never knew existed Same bid volume — more of it converted through earlier, better-qualified pursuit
- In-House Total
- per year
- Replaceable Cost
- per year
- Net Savings
- per year
- Return Multiple
- vs tracker cost
- Hours Saved
- per year
- FTE Equivalent
- per year
- Value Saved
- per year
- Return Multiple
- vs tracker cost
- Hours Wasted
- per year
- Recovered Cost
- per year
- Selling Weeks Recovered
- of BD time
- Return Multiple
- vs tracker cost
- Manual Cost
- per year
- Net Savings
- per year
- Hours Freed
- per year
- Savings Multiple
- vs tracker cost
- Cost per Proposal
- hours × rate + external
- Annual Bid Spend
- per year
- Cost per Win
- spend ÷ wins
- Spend on Losses
- per year
- Improved Cost/Win
- after win rate lift
- Sources Needed
- for full coverage
- Coverage
- of target sources
- Unseen Projects
- per year
- Unseen Value
- per year
- Addressable Value
- market size
- Pursuable Bids
- at your pursuit rate
- Expected Wins
- as new entrant
- Expected Revenue
- per year
- Info-Driven Losses
- deals per year
- Defendable Losses
- deals per year
- Defended Revenue
- per year
- Defended Profit
- per year
- Return Multiple
- vs tracker cost
- Bid Score
- weighted score
- Recommendation
- automated decision
- Win Probability
- based on score
- Expected Value
- profit - bid cost
- EV Ratio
- expected value vs cost
What this means
Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily
Adjust the inputs above to calculate your results.
Three steps to your number
Count lost deals
Head-to-head defeats where you were the runner-up.
Tag information-driven losses
10-25% of losses are typically information-driven.
Set defendable share
How many of those losses could equal visibility defend?
Methodology & assumptions
Run a loss review on head-to-head defeats and tag each where the rival was demonstrably in earlier, better partnered, or pricing with market knowledge.
Information-driven losses = Deals lost × Info-driven share Defendable losses = Info-driven losses × Defendable share Revenue defended = Defendable losses × Avg. contract value Profit defended = Revenue defended × Margin
Who uses this calculator
Construction firms
Track competitor intelligence gaps.
EPC companies
Defend against better-informed rivals.
Your questions, answered
Stop losing deals you never knew existed
See live projects in your sectors and countries
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Trusted by 500+ companies · 150+ countries · 200+ sectors · Updated daily