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Asia-Pacific (APAC) Region Outdoor Ice Rink Industry Analysis
The outdoor ice skating rinks industry in the Asia-Pacific region has been gaining momentum in recent years, with countries embracing the sport and leisure activity. This article will delve into the current state of the industry, highlight new and ongoing projects, discuss the major drivers shaping the sector, and provide an outlook for the future of outdoor ice skating rinks in the region.
Current Scenario: Asia-Pacific Outdoor Ice Skating Rinks Industry
Although ice skating is not a traditional sport in the Asia-Pacific region, it has gained popularity as a recreational activity for locals and tourists alike. Countries such as Japan, South Korea, and China have established numerous outdoor ice skating rinks, while other countries like Australia and New Zealand have also started to join the trend.
New Projects
Several new outdoor ice skating rinks are being developed across the Asia-Pacific region to cater to the growing interest in the activity:
Harbin Wanda City, China: This massive cultural tourism project, developed by Wanda Group, features an outdoor ice skating rink as one of its main attractions. The rink, which opened in 2020, has drawn tourists from all over the world.
Bondi Ice Rink, Australia: This seasonal outdoor ice skating rink, set up on Sydney's iconic Bondi Beach, has become a popular destination for both locals and tourists during the winter months.
Major Drivers
Key factors driving the growth of the Asia-Pacific outdoor ice skating rinks industry include:
Growing interest in winter sports: The popularity of winter sports in the region has grown, particularly with the successful hosting of the 2018 Winter Olympics in Pyeongchang, South Korea. This has led to an increased interest in ice skating as a sport and recreational activity.
Tourism: Ice skating rinks have become popular tourist attractions, with several countries promoting them as unique experiences for both domestic and international tourists.
Urbanization and rising disposable incomes: As urban populations grow and disposable incomes increase, more people are seeking diverse recreational activities, leading to a greater demand for outdoor ice skating rinks.
Industry Outlook
The outlook for the Asia-Pacific outdoor ice skating rinks industry is positive, with growth expected to continue in the coming years. As more countries embrace winter sports and ice skating as a leisure activity, the demand for outdoor ice skating rinks is expected to rise.
To capitalize on this growth, industry players should focus on creating unique and engaging experiences for visitors. This could include offering themed events, incorporating technology like virtual reality, and providing additional facilities such as food and beverage options and equipment rentals.
In conclusion, the Asia-Pacific outdoor ice skating rinks industry is poised for growth, driven by the rising interest in winter sports, tourism, and changing consumer preferences. By focusing on creating unique and memorable experiences, the industry can continue to attract visitors and contribute to the region's tourism and recreational landscape.
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